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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smart phone. The goal of a virtual sign in is to share your physical location together with your friends over the internet so that they might have a chance to meet up with you personally. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has already proven itself to be more powerful from a mobile fitness marketing systems standpoint.

Businesses have been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee along with its ability to help a brand go viral. Every user sign in equates to a profile update and on average a chance for a huge selection of Facebook users to observe that update. In other words every user register acts being an advertisement on Facebook for others to see. (Here is an example below)