You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages apcontinue="Bigger!_Stronger!_Faster" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="18488" ns="0" title="Backup Your Cell Phone" />
      <p pageid="103333" ns="0" title="Basic Web Design Tips And Tricks From The Pros" />
      <p pageid="18958" ns="0" title="Beneficial Guidance To Obtaining A Rock Difficult Physique" />
      <p pageid="17547" ns="0" title="Beneficial specifics relating to the new kindle" />
      <p pageid="19242" ns="0" title="Benefits of a Dedicated Server" />
      <p pageid="53792" ns="0" title="BestCafesinSingaporeForChillingOut9825320" />
      <p pageid="53791" ns="0" title="BestCafesinSingaporewithFreeInternet5589783" />
      <p pageid="104267" ns="0" title="Best Ways To Get Excellent Results When Doing Mixed Martial Arts Or MMA" />
      <p pageid="23559" ns="0" title="Best national payday loan" />
      <p pageid="23608" ns="0" title="Best payday advance on-line" />
    </allpages>
  </query>
</api>